One of the most crucial aspects of your website is its theme. The design and branding of your website can significantly impact the number of visitors it attracts. According to research, 38% of website visitors will quit if the design and content are unpleasant. Visitors are less likely to become customers if a place looks unkempt and messy.

Resource Optimization 

Prioritize your resources based on your current situation to receive the most outstanding results. Ideally, the information on your website will be of some service to its visitors. Choose an “average” WordPress theme over low-quality content. Why? You can’t rely on your layout to make up for subpar content. 

Budgeting for marketing is a need. Your traffic strategy? In the absence of website traffic, how can a company expect to make sales? Upgrading your theme is an option if your material is sturdy and you have the funds available.

Split Testing Themes 

Updates and upgrades are never considered positive until they have improved your outcomes. Changes to your website’s theme can harm your business revenues if they do not improve them. 

Even if you believe your site looks fantastic, don’t become too attached to the design. It’s time to let outcomes guide your company to success. Without humility, your revenues may be harmed. Your theme adjustments can be efficiently split-tested to see whether or not a change should be retained or reverted to its original form. 

Using Google Analytics to keep track of your results is a simple and cost-effective method of conducting a split test for your theme changeover project. Custom conversion statistics from before and after the change can inform you how your website traffic and results have been affected by the theme modification.

Choosing a theme for WordPress 

If you perform a fast search on Google, you will find tens of thousands of different themes from which to choose. To ensure that your theme is up to date, look for more recent themes that have been included on high-profile lists. 

Alternatively, if you are operating with a limited budget, you may try using one of the many free themes available online. Before making a selection, you should carefully consider the constraints that free themes have on the functionality of your website and the add-on possibilities available to you. There is a possibility that specific configurations will be inaccessible until an update is applied.

Furthermore, you can opt to go with a custom-made WordPress theme. Creating your unique WordPress theme from scratch is the most effective strategy for achieving your goals in this regard.

Conclusion 

Generally speaking, your WordPress theme impacts both the user experience and the number of sales you make. Regardless of the financial constraints, the importance of website content should never be compromised. However, you can alter your website’s theme for free to increase sales and earnings. 

Improve the speed, smoothness, and user-friendliness of your site to get the most from your work! Conversions are most heavily influenced by the overall look and feel of a website.

The post What is the Significance of Your WordPress Theme? appeared first on Adclays.

WordPress themes are diverse in case of functionality, pricing, features, etc. There are several theme options for people from all businesses. The best choice would be to go for a premium theme that showcases a hoard of high-end features. These features would ideally allow you to modify your theme to a large extent and add functions that would otherwise need intense coding at the back end.

We have curated a list of 10 features that any WordPress website owner must look for in a premium theme.

1. Social Media Sharing

Your theme must be compatible with a range of social networking channels. Be it Facebook, Instagram, Reddit, or even Twitter, the greater your digital presence is linked, the better your business will bloom. This allows you to gain more shares of your website on social media platforms.

2. Search Engine Optimization

Choosing a premium theme that prioritizes SEO factors is a brilliant decision. Website speed optimization, alt text checkups, keyword statistics, microformats, all are crucial to ensuring your site is in sync with SEO concepts that help you rank higher on search engines.

In the rare event that you do need to convert your PSD to WordPress theme, SEO can cease to exist. A premium theme ensures that all your SEO is backed-up securely.

3. Coding Friendly

Several website owners need to access their backend and make edits to their code to achieve desired changes. A premium theme with a well-documented organization structure can make it easier to navigate through complicated code and arrive at your to-be-changed pieces of code. HTML? CSS? JavaScript? PHP? A premium theme must equally simplify the process of modification for all these coding languages.

4. Standard Compliant Coding

Each piece of code must function smoothly and be easy to maintain in the long run. Basically, quality code that complies with WordPress standards is something that your premium theme must-have. Check out the theme reviews for greater insight on this feature.

5. Theme Customization

Maximum flexibility must be offered with regards to theme customization. Font, background-color palettes, logos, video, audio, podcasts, each element must be easy-to-access and the time required to make the change must be of the sorts of lightning speed. People may have to convert their themes to HTML format and then post making changes convert HTML to WordPress theme again. These instances must cease to arise with a premium theme.

6. Automatic Instant Support

Premium themes must have a feature that provides instant support for all questions related to the theme. This allows for great user experience and even better user-satisfaction. On-screen support panels and live chat support are 2 great ways to simplify the lives of premium WordPress theme users. And they deserve it, don’t you think?

7. Auto Upgrades

Premium theme users should not have to look and search for upgrades. All latest releases, changes, additions, and feature updates must be informed to the theme owner. Think about it. A basic theme user may not be aware that a new update allows for social media management plugins. This would lead to the user downloading or even paying for such a plugin. If the user was informed of the upgrade in features, he/she would not spend money or waste time. Basically efficiency faces a spike!

8. Responsiveness

Premium features need to be responsive despite the complex structure behind their simplicity. Irrespective of the number of content types used – be it video, audio, GIFs, interactive posts with polls, etc. – the theme must be utterly responsive. Several premium responsive themes have prioritized this factor for increasing the effectiveness of workflows on WordPress altogether.

9. Data Security and Privacy

Several premium themes come with the leisure of added security and private data protection. Users would be relieved of the hassle to download additional security plugins and constantly perform monitoring checks. Premium themes would raise an alert in case of plagiarism detection, site hacks, private data leaks, or suspected unlawful activity on the backend of your website. This feature can go a long way in saving up thousands of dollars worth of effort and resources.

10. Client-Focused Functionality

Each premium theme must have extensive arrangements for the niches that they are catering too. Ecommerce themes must have in-built cart options with a range of features within the cart itself. Sports themes must have allocated information pages for the reason the user has visited the website – to make a purchase, read reviews, latest updates, or drop feedback. When greater efforts are put into ensuring this feature is up to the mark, a theme receives widespread credibility and trust.

We know, eventually you’re going to choose what you like. But remember to think 5 steps ahead when making such investments.

The post 10 Features To Look For In A Premium WordPress Theme appeared first on Adclays.