Decision-makers are always on the lookout for new opportunities. They want to be the first to know about upcoming products or services that have the potential to help their company succeed.
LinkedIn is the perfect platform to connect with these high-level individuals. But it can be challenging to stand out from the rest of the noise on this social network. Here are some tips to help you reach some of the top decision-makers on LinkedIn:
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Have a Professional LinkedIn Profile
Your profile is your first impression on LinkedIn. Ensure it is up-to-date and reflective of your professional brand. Use a clear headshot, an exciting cover photo, and rich keywords throughout your profile to make it effortless for the influential decision-makers to find you.
Connect with Employees at the Influencer’s Company
LinkedIn is all about building relationships, and one method of building those relationships is by connecting with employees who work at the same company as the influential decision-makers you want to reach.
By associating with these individuals and establishing a good rapport, they can help introduce you to the decision-maker and vouch for your credibility.
Send a Personalized Connection Request
When you send a connection request on LinkedIn, make sure you include a personalized message that says more than simply stating that you would like to connect. Explain why it is you want to connect and what value you can provide to that influencer.
Use LinkedIn Groups
LinkedIn Groups are a great way to engage with like-minded professionals. There are groups for almost every industry and interest, and many decision-makers are active within them, so jumping into a variety of applicable groups is a great way to start the conversations needed to build a professional relationship.
Write on LinkedIn Publisher
LinkedIn Publisher is a platform that allows members to share long-form articles, which makes for a great opportunity to showcase your expertise and attract further attention from top decision-makers.
Use InMail
InMail is a LinkedIn feature that allows you to send direct messages to members who are not already in your network, so it’s a valuable tool you can use to reach out to high-level decision-makers with whom you may need help connecting.
Build a Company LinkedIn Page
A LinkedIn company page is an excellent means of building brand awareness and attracting attention. Make sure you populate your page with exciting content that showcases your company in the best light.
Post Regular Company and Status Updates
Another good way to reach decision-makers on LinkedIn is by posting regular updates about your company, which can include company news, product announcements, or industry insights.
Use Sponsored Updates and Display Ads
LinkedIn offers various paid advertising options to help you reach your target audience, including higher-ups. Sponsored updates appear in all members’ feeds, while display ads are banner-style ads that appear on the side of the LinkedIn website.
Try LinkedIn Lead Gen Forms
LinkedIn Lead Gen Forms are a new feature that allows you to collect leads directly from your LinkedIn ads, which can help in capturing the attention of decision-makers who may, in fact, be interested in your products or services.
Have the Same Information on Your Website and LinkedIn Page
When decision-makers look for new opportunities on social media, they often turn to LinkedIn first. Therefore, having the same information readily available on your website and LinkedIn page is essential, so influencers can easily find what they’re looking for and learn more about your company.
Look to Your Connections for More Connections
As LinkedIn is all about building relationships and networking, one of the best ways of reaching top decision-makers is to look for connections from connections. If you know someone who knows someone who works at the company of the decision-maker, don’t hesitate to ask for an introduction.
Don’t Make It All About You
When you are sharing content on LinkedIn, it’s important to remember that it’s not all about you. Sharing the work of others also shows that you’re interested in the industry and are up-to-date on what’s happening, helping to build relationships with other professionals.
Engage with Other People’s Content
When you see something interesting, engage with it. Leave a comment or start a conversation. Get noticed by that author, and build relationships with other professionals that are involved in that post or thread.
Create LinkedIn Videos
Video marketing on social media can grab people’s attention more than any other form of content, and LinkedIn videos are no exception. They are great for showing your personality and building relationships with decision-makers.
LinkedIn video specs include a minimum run time of three seconds and a maximum run time of ten minutes. The minimum file size is 75 KB, and the maximum is 5 GB.
You can host your video on a site like Vimeo and then embed it into your LinkedIn content, or upload videos directly to LinkedIn.
Use LinkedIn Analytics
The LinkedIn Analytics system is a great way to track your progress and see what’s working and what isn’t. The data it provides can help you adjust your strategies and ensure that you’re reaching your target audience.
You Can Reach Decision-Makers on LinkedIn
By following these tips, you can be assured you are doing everything possible to reach top decision-makers on LinkedIn, so get out there and start networking.
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